London Re-use Network is delighted to announce a major new marketing campaign which will target nearly 1 million Londoners across five boroughs.
The campaign, supported by £55,000 from the capital’s waste chiefs at the London Waste and Recycling Board (LWARB) – channelled through WRAP, the national waste minimisation body – will feature leaflets, posters, online and social media marketing, as well as liveried vehicles and articles in borough magazines for residents.
The London Re-use Network (LRN) will target five boroughs – Lambeth, Kensington & Chelsea, Hammersmith & Fulham, Wandsworth, and the City of London – with information aimed at boosting the amount of furniture and white goods donated for re-use, diverting good quality material away from landfill or incineration.
Residents can book a re-use collection by calling or booking online at www.londonreuse.com all items will be collected from inside donors homes to prevent weather damage. Items which can be collected include beds, sofas, tables and chairs, washing machines, cookers, fridges, and bicycles.
LRN Managing Director, Charles Craft, said:
“We want residents in these five boroughs to really get involved in the re-use revolution through this campaign
“We’ve made it as easy as possible for them to donate through our telephone hotline, online, or by dropping items off at re-use shops run by our charity partners. There’s no downside for them and there are huge benefits for them as well as others in their community.”
The London Re-use Hotline collection service currently serves eight London Boroughs, with more coming on board all the time click here to find out if this service is available in your area. Alternatively you can drop items off for re-use at one of our partners shops click here to search for your local re-use shop.